Cavity Wall Insulation Sales Mastery

Equip yourself with the skills to effectively survey and sell cavity wall insulation, maximising customer satisfaction and closing rates.

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Course curriculum

1. Section 1.1: Setting the Scene
2. Section 1.2: Course Ground Rules
3. Section 1.3: What Success Looks Like
1. Section 2.1: What is Cavity Wall Insulation?
2. Section 2.2: Why Do Homeowners Need Cavity Wall Insulation?
3. Section 2.3: Signs a Property Needs Cavity Wall Insulation
4. Section 2.4: Addressing Common Misconceptions About Cavity Wall Insulation
5. Section 2.5: The Role of Cavity Wall Insulation in Sustainability
6. Section 2.6: Activity – Explaining Insulation to Customers
7. Section 2.7: Summary
1. Section 3.1: What is ThermaBead?
2. Section 3.2: Key Features of ThermaBead
3. Section 3.3: Benefits of ThermaBead for Homeowners
4. Section 3.4: Comparing ThermaBead to Other Insulation Systems
5. Section 3.5: Installation Process – What Customers Can Expect
6. Section 3.6: Addressing Frequently Asked Questions
7. Section 3.7: Activity – Perfecting Your Product Pitch
8. Section 3.8: Summary
1. Section 4.1: What Are Pre-Appointed Leads?
2. Section 4.2: The First Five Minutes – Building Rapport
3. Section 4.3: Qualifying the Lead During the Appointment
4. Section 4.4: Overcoming Initial Hesitation
5. Section 4.5: Activity – Role-Playing a Customer Meeting
6. Section 4.6: Summary
1. Section 5.1: Why Trust Matters in Sales
2. Section 5.2: Building Personal Connections
3. Section 5.3: Activity – Building Trust Roleplay
1. Section 6.1: Structuring Your Presentation
2. Section 6.2: Tailoring the Presentation
3. Section 6.3: Using Visual Aids and Demonstrations
4. Section 6.4: Activity – Delivering a Persuasive Presentation
5. Section 6.5: Effectively Using the SEF Cavity Wall Insulation Presentation
1. Section 7.1: Common Objections and Responses
2. Section 7.2: The Objection Handling Process
3. Section 7.3: Avoiding Defensive Reactions
4. Section 7.4: Activity – Objection Handling Practice
1. Section 8.1: Identifying Buying Signals
2. Section 8.2: Techniques for Closing
3. Section 8.3: Handling Last-Minute Hesitations
4. Section 8.4: Activity – Practising Closing Techniques
5. Section 8.5: Paperwork, Forms & Orders
6. Section 8.6: Handover Process
7. Section 8.7: Next Steps
1. Section 9.1: Sales Tools Overview
2. Section 9.2: Leveraging Case Studies and Testimonials
3. Section 9.3: Tracking Performance and Setting Goals
4. Section 9.4: Activity – Building Your Sales Toolkit
1. Section 10.1: Understanding the Commission Structure
2. Section 10.2 Calculating Surface Area for Accurate Cavity Wall Insulation Estimates
3. Section 10.3 Activity – Applying the Commission Structure
4. Section 10.4 Summary
1. Section 10.1: Upselling vs. Cross-Selling
2. Section 10.2: Selling SuperFoil Insulation – “The Hat for the House”
3. Section 10.3: Selling Wall Treatments Like ProPerla – “Protecting the Scarf”
4. Section 10.4: Commission Structure for Additional Products
5. Section 10.5: Activity – Practicing Cross-Selling and Upselling
1. Section 13.1: Installer Reporting Process
2. Section 13.2: Consequences of Inaccurate Measurements
3. Section 13.3: Best Practices for Accurate Measurements
4. Section 13.4: Activity – Measurement Accuracy Roleplay
1. Section 13.1: Never Stop
2. Section 13.2: Congratulations on Completing the Cavity Wall Insulation Course!

About this course

Free
62 lessons
0 hours of video content

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Cavity Wall Insulation Sales Mastery

Course curriculum

Module 1: Welcome & Introduction to the Course

Module 2: Understanding Cavity Wall Insulation

Module 3: Deep Dive into the ThermaBead Solution

Module 4: Understanding Pre-Appointed Leads

Module 5: Building Rapport and Establishing Trust

Module 6: Presenting the ThermaBead Solution

Module 7: Handling Objections with Confidence

Module 8: Closing the Deal

Module 9: Tools and Resources for Sales Success

Module 10: Understanding the Commission Structure for Cavity Wall Insulation

Module 11: Selling Additional Products Beyond Cavity Wall Insulation

Module 12: Accurate Job Reporting and Installer Verification

Module 13: Next Steps for Sales Success

About this course

Discover your potential, starting today