SEF Academy

1.1 Setting the Scene – Who We Are & What We Do

1.2 Why Exterior Protection Matters – Our Mission

1.3 Understanding Your Role – Advisor, Not Salesperson

1.4 What Success Looks Like – Confidence, Knowledge & Trust

2.1 What Are Protective Coatings?

2.2 Types of Coatings – Overview

2.3 Why These Products Over Others?

2.4 The Science Behind Our Products – Breathability, Thermal Benefits, and More

2.5 Further Learning: Explore Properla & Renotec Products Online

3.1 Masonry Crème

3.2 Facade Coating

3.3 Textured Basecoats & Aesthetic Options

3.4 Renotec Roof Coating

3.5 Properla Water Repellents

3.6 Wood & Paving Impregnators

3.7 ProTHERM – Thermal Value Add

3.8 Installation Process – Step-by-Step

3.9 Maintenance & Aftercare Advice

4.1 Aesthetic, Protective & Functional Advantages

4.2 Longevity & Weatherproofing

4.3 Energy Efficiency & Cost Savings

4.4 Customer Peace of Mind – Warranties, Certifications, Guarantees

4.5 Real-World Case Studies & Results

5.1 Who Is Your Ideal Customer?

5.2 Common Objections and How to Overcome Them

5.3 Building Trust – The Consultation, Not the Hard Sell

5.4 Creating Urgency Ethically

6.1 Assessing the Property – Key Questions to Ask

6.2 What to Look For During Your Visit

6.3 Pricing Factors – Product, Area, Condition

6.4 Tools, Templates & Best Practices

6.5 Price on m² – Deducting Windows, Doors etc.

6.6 Can You Apply Coatings to Blown Render?

6.7 Do You Add VAT to These Products?